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Privacy Policy & HIPAA Notice

Last updated: February 14, 2026

At EyeCare Center of Orange County, we are committed to protecting your privacy and the confidentiality of your health information. This policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Website Privacy Policy

This Privacy Policy applies to the EyeCare Center of Orange County website (eyecarecenteroc.com). It describes how we collect, use, and protect information you provide to us through our website.

Information We Collect

We may collect the following types of information:

  • Personal information you provide: Name, email address, phone number, and any other information you submit through our appointment request forms, contact forms, or patient registration forms.
  • Automatically collected information: IP address, browser type, device type, operating system, referring URLs, pages visited, time spent on pages, and other usage data collected through cookies and similar technologies.
  • Third-party analytics data: Information collected by Google Analytics, Microsoft Clarity, and other analytics services (described in Section 3 below).

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and appointment requests
  • Schedule and manage appointments
  • Send you important updates about our services
  • Improve our website, services, and patient experience
  • Analyze website traffic and usage patterns
  • Track the effectiveness of our advertising and marketing
  • Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers: Third-party companies that help us operate our website, process appointments, and analyze usage (e.g., Google, Microsoft, CallRail, GoHighLevel).
  • Legal requirements: When required by law, court order, or governmental authority.
  • Business transfers: In the event of a merger, acquisition, or sale of assets.

2. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and analyze site usage. By using our website, you consent to the use of these technologies as described below.

Types of Cookies We Use

  • Essential cookies: Required for the website to function properly (e.g., session management, security).
  • Analytics cookies: Help us understand how visitors use our website (Google Analytics, Microsoft Clarity).
  • Advertising cookies: Used to track advertising effectiveness and deliver relevant ads (Google Ads).
  • Call tracking cookies: Used by CallRail to track phone call sources for advertising attribution.

3. Third-Party Services

We use the following third-party services that may collect data about your use of our website:

  • Google Analytics (GA4): Collects anonymized website usage data including pages visited, session duration, and demographic information. Google Privacy Policy
  • Google Tag Manager: Manages the loading of analytics and tracking scripts on our website.
  • Google Ads: Conversion tracking and remarketing to measure advertising effectiveness. Google Ads Privacy
  • Microsoft Clarity: Records anonymized session replays and heatmaps to help us improve website usability. Microsoft Privacy Statement
  • CallRail: Tracks phone call sources to measure advertising and marketing effectiveness. CallRail Privacy Policy
  • GoHighLevel: Processes appointment requests and contact form submissions. GoHighLevel Privacy Policy

4. California Consumer Privacy Act (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to know: You can request information about the categories and specific pieces of personal information we have collected about you.
  • Right to delete: You can request that we delete your personal information, subject to certain exceptions.
  • Right to opt-out: You can opt out of the sale of your personal information. We do not sell your personal information.
  • Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us using the information provided at the bottom of this page. We will respond to your request within 45 days.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption for all data transmission. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Medical records are retained in accordance with California law and HIPAA requirements.

7. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected information from a child under 13, please contact us so we can promptly delete it.

8. HIPAA Notice of Privacy Practices

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

EyeCare Center of Orange County is required by law to maintain the privacy of your Protected Health Information (PHI) and to provide you with this notice of our legal duties and privacy practices. This notice applies to all medical records and other individually identifiable health information maintained by our practice.

Your Rights Regarding Your Health Information

You have the right to:

  • Access: Get a copy of your paper or electronic medical record
  • Amend: Request correction of your medical record if you believe it is incorrect or incomplete
  • Confidential communication: Request that we communicate with you in a specific way (e.g., at a certain phone number or address)
  • Restrict disclosures: Ask us to limit the information we share for treatment, payment, or health care operations
  • Accounting of disclosures: Get a list of those with whom we have shared your information in the prior six years
  • Copy of this notice: Get a copy of this privacy notice at any time
  • Designate a representative: Choose someone to act for you in exercising your rights
  • File a complaint: File a complaint if you believe your privacy rights have been violated — with us or with the U.S. Department of Health and Human Services

How We May Use and Disclose Your Health Information

We may use and share your health information in the following ways:

  • Treatment: We may use your health information to provide you with eye care treatment and services, and share it with other providers involved in your care.
  • Payment: We may use and disclose your health information to bill and receive payment for services, including sharing with your insurance company.
  • Health care operations: We may use your health information to improve our services, train staff, and conduct quality assessments.
  • Required by law: We will disclose your health information when required by federal, state, or local law.
  • Public health and safety: We may disclose information to prevent serious threats to health and safety, and to report suspected abuse, neglect, or domestic violence.
  • Research: Under certain conditions, we may use your health information for research purposes, subject to approval by an institutional review board.
  • Legal proceedings: We may disclose information in response to a court order, subpoena, or other lawful process.
  • Workers' compensation: We may disclose information as authorized by workers' compensation laws.

Our Responsibilities

  • We are required by law to maintain the privacy and security of your PHI.
  • We will notify you promptly if a breach occurs that may have compromised the privacy or security of your information.
  • We must follow the duties and privacy practices described in this notice.
  • We will not use or share your information other than as described here unless you tell us we can in writing.

Changes to This Notice

We reserve the right to change this notice and to make the revised notice effective for health information we already have about you as well as any information we receive in the future. A copy of the current notice will always be available at our office and on our website.

9. Contact Us

If you have questions about this Privacy Policy, want to exercise your CCPA rights, or have concerns about your health information, please contact us:

To file a HIPAA complaint with the federal government, contact the U.S. Department of Health and Human Services Office for Civil Rights at www.hhs.gov/ocr/complaints or call 1-877-696-6775.